/* ==========================================================================
   The Real Ones by Mount Up Media. Shared design system.
   Warm Editorial Luxury. Every token traces to DESIGN.md. No freelance styling.
   Display: Bodoni Moda. Body: Hanken Grotesk. Both off the impeccable banned list.
   ========================================================================== */

:root{
  --paper:#F4EFE6; --paper-2:#ECE5D8; --ink:#1C1A16; --ink-soft:#4A453D;
  --muted:#82796B; --evergreen:#16241C; --evergreen-2:#1E2D24; --moss:#3E5C46;
  --champagne:#C2AD86; --line:rgba(28,26,22,.14); --line-on-dark:rgba(244,239,230,.16);
  --maxw:1200px;
  --display:"Bodoni Moda","Times New Roman",serif;
  --body:"Hanken Grotesk",system-ui,-apple-system,sans-serif;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:var(--body);
  font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3{font-family:var(--display);font-weight:400;line-height:1.02;letter-spacing:-.01em}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 40px}
.index{font-family:var(--body);font-weight:600;font-size:12px;letter-spacing:.32em;
  text-transform:uppercase;color:var(--muted)}
.eyebrow{font-family:var(--body);font-weight:600;font-size:12px;letter-spacing:.34em;
  text-transform:uppercase;color:var(--moss)}
em,.it{font-style:italic}
.rule{height:1px;background:var(--line);border:0;width:100%}
.rule-champ{height:1px;background:var(--champagne);border:0;opacity:.7}

/* ---- buttons ---- */
.btn{display:inline-flex;align-items:center;gap:12px;font-family:var(--body);font-weight:600;
  font-size:14px;letter-spacing:.04em;padding:16px 32px;background:var(--ink);color:var(--paper);
  border:1px solid var(--ink);transition:background .4s ease,color .4s ease;cursor:pointer}
.btn:hover{background:transparent;color:var(--ink)}
.btn .arr{font-family:var(--display);font-size:18px;line-height:1}
.btn-line{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--paper)}
.btn[disabled]{opacity:.5;cursor:default}
.link-quiet{font-family:var(--body);font-weight:600;font-size:13px;letter-spacing:.12em;
  text-transform:uppercase;border-bottom:1px solid var(--champagne);padding-bottom:3px;
  transition:border-color .3s ease}
.link-quiet:hover{border-color:var(--ink)}

/* ---- nav ---- */
header{position:sticky;top:0;z-index:60;background:rgba(244,239,230,.86);
  backdrop-filter:saturate(120%) blur(10px);transition:border-color .4s ease;
  border-bottom:1px solid transparent}
header.scrolled{border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:84px}
.nav .logo{font-family:var(--display);font-size:19px;letter-spacing:-.01em;color:var(--ink)}
.nav .logo .by{font-family:var(--body);font-weight:500;font-size:11px;letter-spacing:.18em;
  text-transform:uppercase;color:var(--muted);display:block;margin-top:1px}
.nav-mid{display:flex;gap:38px;font-family:var(--body);font-weight:500;font-size:13px;
  letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft)}
.nav-mid a{transition:color .3s ease}
.nav-mid a:hover{color:var(--ink)}
.menu-toggle{display:none;background:none;border:0;color:var(--ink);font-size:22px;cursor:pointer}

/* ---- hero ---- */
.hero{padding:84px 0 96px}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:64px;align-items:end}
.hero h1{font-size:clamp(50px,7.2vw,104px);font-weight:400;letter-spacing:-.02em}
.hero h1 .it{font-weight:400}
.hero .standfirst{font-size:20px;line-height:1.55;color:var(--ink-soft);max-width:480px;margin:32px 0 0}
.hero-stat{margin:40px 0 36px;padding-top:28px;border-top:1px solid var(--line);max-width:480px}
.hero-stat .line{font-family:var(--display);font-size:clamp(23px,2.6vw,32px);line-height:1.15}
.hero-stat .cap{font-size:13px;letter-spacing:.06em;color:var(--muted);margin-top:10px}
.hero-cta{display:flex;gap:18px;align-items:center;flex-wrap:wrap}
.hero-figure{position:relative}

/* ---- champagne-framed figure ---- */
.frame{position:relative;aspect-ratio:4/5;background:var(--paper-2);
  border:1px solid var(--line);overflow:hidden}
.frame::after{content:"";position:absolute;inset:10px;border:1px solid var(--champagne);opacity:.5;pointer-events:none}
.frame img{width:100%;height:100%;object-fit:cover}
.frame .ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;
  justify-content:center;gap:8px;text-align:center;padding:24px}
.frame .ph .t{font-family:var(--body);font-weight:600;font-size:11px;letter-spacing:.24em;
  text-transform:uppercase;color:var(--moss)}
.frame .ph p{color:var(--muted);font-size:13px;max-width:220px}
.figcap{font-family:var(--display);font-style:italic;font-size:15px;color:var(--muted);
  margin-top:14px;max-width:340px}

/* ---- generic section ---- */
.band{padding:104px 0}
.sechead{display:flex;align-items:baseline;gap:20px;margin-bottom:8px}
.sechead .index{padding-top:4px}

/* ---- thesis ---- */
.thesis{padding:84px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.thesis .grid{display:grid;grid-template-columns:auto 1fr;gap:48px;align-items:start}
.thesis p{font-family:var(--display);font-size:clamp(27px,3.5vw,46px);line-height:1.22;
  font-weight:400;max-width:20ch;letter-spacing:-.01em}
.thesis p .it{color:var(--moss)}

/* ---- mechanism: editorial hairline-row index (NOT a card grid) ---- */
.mech{margin-top:48px;border-top:1px solid var(--line)}
.mech-row{display:grid;grid-template-columns:64px 1.05fr 1.5fr;gap:32px;align-items:baseline;
  padding:38px 0;border-bottom:1px solid var(--line)}
.mech-row .no{font-family:var(--display);font-size:20px;color:var(--champagne)}
.mech-row h3{font-family:var(--display);font-size:clamp(26px,2.8vw,38px);font-weight:400;line-height:1.05}
.mech-row h3 .sig{display:block;font-family:var(--body);font-weight:600;font-size:12px;
  letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-top:12px}
.mech-row .desc{color:var(--ink-soft);font-size:17px;max-width:48ch}
.mech-row .desc b{font-weight:600;color:var(--ink)}
.mech-row.live h3{color:var(--moss)}
.mech-row:hover h3{font-style:italic}

/* ---- founder story (asymmetric, woven) ---- */
.founder-grid{display:grid;grid-template-columns:.92fr 1.08fr;gap:64px;align-items:center;margin-top:40px}
.founder-grid .body p{color:var(--ink-soft);font-size:18px;margin-bottom:20px;max-width:54ch}
.founder-grid .body .lead{font-family:var(--display);font-size:clamp(24px,2.6vw,34px);
  line-height:1.25;color:var(--ink);margin-bottom:26px}
.founder-pull{font-family:var(--display);font-style:italic;font-size:clamp(22px,2.4vw,30px);
  line-height:1.3;color:var(--ink);margin-top:8px;padding-top:28px;border-top:1px solid var(--champagne);max-width:30ch}

/* ---- journey (case study) ---- */
.journey-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:start;margin-top:40px}
.journey-grid .lead{font-family:var(--display);font-size:clamp(22px,2.4vw,30px);line-height:1.3;color:var(--ink)}
.journey-grid .body p{color:var(--ink-soft);font-size:18px;margin-bottom:20px;max-width:62ch}
.pullquote{margin:64px 0 0;max-width:880px}
.pullquote .mark{font-family:var(--display);font-size:84px;line-height:.6;color:var(--champagne);display:block;margin-bottom:8px}
.pullquote blockquote{font-family:var(--display);font-style:italic;font-size:clamp(28px,3.8vw,48px);
  line-height:1.2;font-weight:400;letter-spacing:-.01em}
.pullquote .attr{font-family:var(--body);font-size:13px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted);margin-top:24px}

/* ---- documentary premiere band (dark evergreen) ---- */
.theater{background:var(--evergreen);color:var(--paper);padding:120px 0}
.theater .eyebrow{color:var(--champagne)}
.theater .sechead .index{color:rgba(244,239,230,.5)}
.theater h2{font-size:clamp(40px,6vw,84px);color:var(--paper);margin:18px 0 8px}
.theater .sub{color:rgba(244,239,230,.62);font-size:18px;max-width:540px;margin-bottom:48px}
.player{position:relative;aspect-ratio:2.4/1;overflow:hidden;border:1px solid var(--line-on-dark)}
.player img{width:100%;height:100%;object-fit:cover;opacity:.62}
.player iframe,.player video{width:100%;height:100%;border:0;display:block}
.player .ov{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;
  justify-content:center;gap:22px;background:linear-gradient(180deg,rgba(22,36,28,.15),rgba(22,36,28,.55))}
.play-ring{width:96px;height:96px;border-radius:50%;border:1px solid var(--champagne);
  display:flex;align-items:center;justify-content:center;cursor:pointer;
  transition:background .4s ease,transform .4s ease}
.play-ring:hover{background:rgba(194,173,134,.12);transform:scale(1.04)}
.play-ring svg{margin-left:5px}
.player .ov .lbl{font-family:var(--body);font-weight:600;font-size:12px;letter-spacing:.3em;
  text-transform:uppercase;color:var(--champagne)}
.theater .meta{display:flex;gap:40px;margin-top:30px;flex-wrap:wrap;
  font-family:var(--body);font-size:13px;letter-spacing:.04em;color:rgba(244,239,230,.55)}
.theater .meta b{font-family:var(--display);font-style:italic;font-weight:400;color:var(--paper)}
/* ---- pre-call FAQ films (thank-you page): 2-up on the dark band ---- */
.faq-films{display:grid;grid-template-columns:1fr 1fr;gap:48px 40px;margin-top:48px}
.faq-film .player{aspect-ratio:16/10}
.faq-film .play-ring{width:72px;height:72px}
.faq-film .faq-q{font-family:var(--display);font-size:clamp(22px,2.4vw,30px);font-weight:400;
  line-height:1.18;color:var(--paper);margin-top:24px;max-width:24ch}
.faq-film .faq-frame{font-family:var(--body);font-size:16px;line-height:1.55;
  color:rgba(244,239,230,.66);margin-top:12px;max-width:42ch}

.bts{margin-top:60px}
.bts img{width:100%;border:1px solid var(--line-on-dark)}
.bts figcaption{font-family:var(--display);font-style:italic;font-size:15px;color:rgba(244,239,230,.6);margin-top:16px}
.plate{background:var(--evergreen);padding:100px 0;text-align:center}
.plate img{max-height:780px;width:auto;max-width:90%;margin:0 auto;border:1px solid var(--line-on-dark)}
.plate figcaption{font-family:var(--display);font-style:italic;font-size:16px;color:rgba(244,239,230,.6);margin-top:22px}

/* ---- what changed: editorial index rows ---- */
.changes{margin-top:48px;border-top:1px solid var(--line)}
.change-row{display:grid;grid-template-columns:64px 1fr 1.3fr;gap:32px;align-items:baseline;
  padding:34px 0;border-bottom:1px solid var(--line)}
.change-row .no{font-family:var(--display);font-size:20px;color:var(--champagne)}
.change-row h3{font-family:var(--display);font-size:clamp(26px,2.8vw,38px);font-weight:400;line-height:1.05}
.change-row .desc{color:var(--ink-soft);font-size:17px;max-width:46ch}
.change-row:hover h3{font-style:italic}

/* ---- tiers: editorial rows, not pricing cards ---- */
.tiers{margin-top:48px;border-top:1px solid var(--line)}
.tier-row{display:grid;grid-template-columns:auto 1fr auto;gap:40px;align-items:baseline;
  padding:44px 0;border-bottom:1px solid var(--line)}
.tier-row .lead{display:flex;flex-direction:column;gap:8px;min-width:0}
.tier-row .kicker{font-family:var(--body);font-weight:600;font-size:12px;letter-spacing:.22em;
  text-transform:uppercase;color:var(--muted)}
.tier-row h3{font-family:var(--display);font-size:clamp(32px,4vw,56px);font-weight:400;line-height:1}
.tier-row .what{color:var(--ink-soft);font-size:17px;max-width:52ch;margin-top:6px}
.tier-row .what b{font-weight:600;color:var(--ink)}
.tier-row .role{font-family:var(--display);font-style:italic;font-size:18px;color:var(--moss);
  white-space:nowrap;align-self:center}
.tier-row:hover h3{font-style:italic}

/* ---- proof stats (two restrained, hairline between) ---- */
.proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.proof-grid{display:grid;grid-template-columns:1fr 1px 1fr;gap:56px;align-items:center}
.proof .div{background:var(--line);width:1px;height:120px}
.proof .stat .n{font-family:var(--display);font-size:clamp(56px,8.4vw,118px);line-height:.9;font-weight:400}
.proof .stat .l{font-size:15px;color:var(--ink-soft);margin-top:16px;max-width:34ch}
.proof .stat .l b{font-weight:600;color:var(--ink)}

/* ---- before / after (case study) ---- */
.ba-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin-top:40px}
.ba{position:relative;border:1px solid var(--line);background:var(--paper-2);aspect-ratio:4/5;overflow:hidden}
.ba::after{content:"";position:absolute;inset:8px;border:1px solid var(--champagne);opacity:.4;pointer-events:none}
.ba img{width:100%;height:100%;object-fit:cover}
.ba .tag{position:absolute;left:14px;top:14px;font-family:var(--body);font-weight:600;font-size:11px;
  letter-spacing:.24em;text-transform:uppercase;color:var(--paper);text-shadow:0 1px 12px rgba(0,0,0,.5)}

/* ---- stills gallery (varied) ---- */
.gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:48px}
.shot{position:relative;overflow:hidden;border:1px solid var(--line);background:var(--paper-2);aspect-ratio:4/5}
.shot::after{content:"";position:absolute;inset:8px;border:1px solid var(--champagne);opacity:.4;pointer-events:none}
.shot.wide{aspect-ratio:3/2}
.shot img{width:100%;height:100%;object-fit:cover}
.shot .ph{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  font-family:var(--body);font-weight:600;font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--muted)}
.shot .cap{position:absolute;left:14px;bottom:12px;font-family:var(--display);font-style:italic;
  font-size:14px;color:var(--paper);text-shadow:0 1px 12px rgba(0,0,0,.5)}

/* ---- closing ---- */
.closing{padding:128px 0;text-align:left}
.closing h2{font-size:clamp(42px,6.2vw,92px);max-width:15ch;font-weight:400;letter-spacing:-.02em}
.closing h2 .it{color:var(--moss)}
.closing .sub{font-size:19px;color:var(--ink-soft);max-width:540px;margin:28px 0 40px}

/* ---- footer (evergreen) ---- */
footer{background:var(--evergreen);color:rgba(244,239,230,.7);padding:80px 0 48px}
footer .top{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;padding-bottom:40px;
  border-bottom:1px solid var(--line-on-dark)}
footer .logo{font-family:var(--display);font-size:20px;color:var(--paper)}
footer .tag{font-family:var(--display);font-style:italic;font-size:18px;color:var(--paper);margin-top:14px;max-width:320px}
.foot-links{display:flex;gap:28px;font-family:var(--body);font-size:13px;letter-spacing:.1em;text-transform:uppercase}
.foot-links a{color:rgba(244,239,230,.7);transition:color .3s ease}
.foot-links a:hover{color:var(--paper)}
.foot-fine{font-size:12px;line-height:1.7;color:rgba(244,239,230,.45);padding-top:36px;max-width:920px}
.foot-fine b{color:rgba(244,239,230,.72)}
.signoff{font-family:var(--display);font-style:italic;font-size:16px;color:var(--champagne);margin-top:18px}

/* ---- forms (proof audit + quiz gate) ---- */
.form{max-width:520px;margin-top:36px}
.field{margin-bottom:24px}
.field label{display:block;font-family:var(--body);font-weight:600;font-size:12px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--muted);margin-bottom:10px}
.field input,.field textarea{width:100%;font-family:var(--body);font-size:16px;color:var(--ink);
  background:transparent;border:0;border-bottom:1px solid var(--ink);padding:10px 0;outline:none;
  transition:border-color .3s ease;border-radius:0}
.field input:focus,.field textarea:focus{border-color:var(--moss)}
.field textarea{resize:vertical;min-height:84px;line-height:1.5}
.form .btn{margin-top:8px}
.form-note{font-size:13px;color:var(--muted);margin-top:18px;max-width:46ch}
.form-msg{font-family:var(--display);font-style:italic;font-size:17px;margin-top:20px;min-height:24px}
.form-msg.ok{color:var(--moss)}
.form-msg.err{color:#9a3b2e}

/* ==========================================================================
   Proof Audit page (Surface 3). Quiz specific. Lighter, faster, mobile-first.
   ========================================================================== */
.po-hero{padding:72px 0 56px}
.po-hero h1{font-size:clamp(40px,6vw,80px);max-width:14ch;font-weight:400;letter-spacing:-.02em}
.po-hero .sub{font-size:19px;color:var(--ink-soft);max-width:520px;margin:26px 0 0}

.quiz{max-width:760px;margin:0 auto}
.quiz-card{border-top:1px solid var(--line)}
.q{padding:40px 0;border-bottom:1px solid var(--line)}
.q .qno{font-family:var(--body);font-weight:600;font-size:12px;letter-spacing:.22em;
  text-transform:uppercase;color:var(--champagne)}
.q .qtext{font-family:var(--display);font-size:clamp(24px,3vw,36px);font-weight:400;line-height:1.15;margin:14px 0 24px;max-width:24ch}
.opts{display:flex;flex-direction:column;gap:0}
.opt{display:flex;align-items:center;gap:16px;padding:18px 20px;border:1px solid var(--line);
  margin-top:-1px;cursor:pointer;transition:background .25s ease,border-color .25s ease;background:transparent}
.opt:hover{background:var(--paper-2)}
.opt input{position:absolute;opacity:0;pointer-events:none}
.opt .dot{width:16px;height:16px;border:1px solid var(--ink);border-radius:50%;flex:0 0 auto;
  display:flex;align-items:center;justify-content:center;transition:border-color .25s ease}
.opt .dot::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--moss);transform:scale(0);transition:transform .25s ease}
.opt.sel{border-color:var(--moss);background:var(--paper-2)}
.opt.sel .dot{border-color:var(--moss)}
.opt.sel .dot::after{transform:scale(1)}
.opt .lbl{font-family:var(--body);font-size:16px;color:var(--ink)}

.quiz-actions{display:flex;justify-content:space-between;align-items:center;margin-top:40px;gap:20px;flex-wrap:wrap}
.quiz-prog{font-family:var(--body);font-size:13px;letter-spacing:.06em;color:var(--muted)}

/* score reveal */
.score{display:none;padding:64px 0 0;border-top:1px solid var(--line);margin-top:0}
.score.show{display:block}
.score .scorenum{display:flex;align-items:baseline;gap:18px}
.score .scorenum .n{font-family:var(--display);font-size:clamp(72px,14vw,160px);line-height:.85;font-weight:400}
.score .scorenum .of{font-family:var(--display);font-style:italic;font-size:clamp(22px,3vw,34px);color:var(--muted)}
.score .verdict{font-family:var(--display);font-size:clamp(24px,3vw,38px);line-height:1.2;margin:30px 0 0;max-width:22ch}
.score .verdict .it{color:var(--moss)}
.score .reveal-line{font-family:var(--display);font-style:italic;font-size:clamp(20px,2.4vw,28px);
  line-height:1.35;color:var(--ink);margin-top:34px;padding-top:30px;border-top:1px solid var(--champagne);max-width:34ch}

/* gate + audit form bands on proof page */
.po-band{padding:88px 0;border-top:1px solid var(--line)}
.po-band.evergreen{background:var(--evergreen);color:var(--paper);border-top:0}
.po-band.evergreen .eyebrow{color:var(--champagne)}
.po-band.evergreen h2{color:var(--paper)}
.po-band.evergreen .sub{color:rgba(244,239,230,.66)}
.po-band.evergreen .field label{color:var(--champagne)}
.po-band.evergreen .field input,.po-band.evergreen .field textarea{color:var(--paper);border-bottom-color:var(--line-on-dark)}
.po-band.evergreen .field input:focus,.po-band.evergreen .field textarea:focus{border-bottom-color:var(--champagne)}
.po-band.evergreen .btn{background:var(--champagne);color:var(--evergreen);border-color:var(--champagne)}
.po-band.evergreen .btn:hover{background:transparent;color:var(--paper)}
.po-band.evergreen .form-note{color:rgba(244,239,230,.5)}
.po-band h2{font-size:clamp(34px,5vw,64px);max-width:18ch;font-weight:400;letter-spacing:-.01em}
.po-band .sub{font-size:18px;color:var(--ink-soft);max-width:520px;margin:22px 0 0}

/* ---- reveal animation (slow editorial fade, 600ms) ---- */
.reveal{opacity:0;transform:translateY(20px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* ---- responsive ---- */
@media(max-width:980px){
  .hero-grid,.journey-grid,.founder-grid{grid-template-columns:1fr;gap:44px}
  .hero-figure,.founder-grid .figure{order:-1}
  .proof-grid{grid-template-columns:1fr;gap:44px}
  .proof .div{display:none}
  .nav-mid{display:none}
  .menu-toggle{display:block}
  .mech-row{grid-template-columns:40px 1fr;gap:18px}
  .mech-row .desc{grid-column:2}
  .change-row{grid-template-columns:40px 1fr;gap:18px}
  .change-row .desc{grid-column:2}
  .tier-row{grid-template-columns:1fr;gap:14px}
  .tier-row .role{align-self:start}
  .gallery{grid-template-columns:repeat(2,1fr)}
  .ba-grid{grid-template-columns:1fr;gap:24px}
  .faq-films{grid-template-columns:1fr;gap:44px}
}
@media(max-width:560px){
  .gallery{grid-template-columns:1fr}
  .wrap{padding:0 22px}
  .hero-cta{flex-direction:column;align-items:stretch}
  .btn{justify-content:center}
  .quiz-actions{flex-direction:column-reverse;align-items:stretch}
  .quiz-actions .btn{justify-content:center}
}